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Harry Djanogly - Branding: Businesses That Got it Right

Branding: Businesses That Got it Right Your brand is the way your consumers perceive your business. And spending time and money to create and nurture a strategy, almost certainly guarantees success. A strong brand ensures recognition, informs people of your business’ core values, fosters trust due to familiarity, and most importantly allows you to connect emotionally with your customers. Here are some household names that got it right: Starbucks This coffeehouse chain’s branding efforts appeal mostly to the emotional side of their consumers. The Starbucks brand goes well beyond coffee and is the reason people are willing to stand in long lines and pay for seemingly overpriced coffee. They present customers with an environment for people to combine coffee drinking with productivity; walk past almost every Starbucks store and you’ll see at least three people with laptops and headphones on. Jackie Mason sums up the charm that Starbucks seems to have on its customers. As well...
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Harry Djanogly - 5 Inside Sales Strategies to Swiftly Accelerate Your Sales

As the inside sales market grows, sales managers need to stand out. Outstanding salespeople should be aware that markets are dynamic and so are client needs and requests. The ever-changing society we reside in requires professionals to be aware of these changes, and to respond adequately while still remaining  flexible. To keep up with the pace and accelerate sales, Sales Managers should always consider reviewing and improving their sales strategies. 5 Inside Sales Strategies You Should Consider to Become the Next Sales Guru: 1) Get to know your client & your product well The first step to grow your sales exponentially is to study your clients in depth: Try understanding the needs and requests and have a clear idea of what they really want. Make sure you know their past experiences as well as future plans. Once you have a clear idea of who they are and what they really expect from your sales strategy, you’ll be able to approach them in the right way. Remember that each c...
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Harry Djanogly - how Asian brands are redefining user engagement

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Photo credit:  Roman Drits Before the 1990s, the term “user engagement” didn’t exist. At the time,  billboards and newspapers  were the most novel way to interact with potential clients. The early 2000s set the stage for the current digital landscape with ecommerce platforms and the launch of the global ecommerce service,  Paypal . The completely innovative introduction of ecommerce platforms and websites has allowed brands and business in general to enhance their customer base and, most importantly, user experience. Today, it takes creative methods for a brand to stay relevant in the ever-changing tide of the online world. Furthermore, to maintain ownership of its user base, it must redefine online engagement. So what are we waiting for, let’s get your engaged users back! Encourage interaction with users First of all, brands should encourage useful communication with and between users. In Asia, brands are a central part of everyday conversation and...
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